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Olay…It’s a Guy Thing

Skin care brand is set for broad expansion.

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By: TOM BRANNA

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Procter & Gamble Co. sees its Olay skin cream brand as a major source of future growth, including with men. A P&G executive told investors Wednesday at a Barclays Capital conference in Boston that it is launching Olay in 15 new markets this year — including Brazil, a huge and rapidly expanding economy. It plans to increase its global presence from 69 to 100 markets in two years. Ed Shirley, vice chair of global beauty and grooming. said P&G also sees good opportuniti...

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